基于BP神经网络的老工业基地企业核心竞争力的综合评价

我国对老工业基地进行调整和改造,作为老工业基地主体的企业,有必要了解自己和其他同行企业的核心竞争力水平和状况。为此,运用AHP法构建了老工业基地企业核心竞争力评价指标的递阶层次结构,应用BP神经网络理论对老工业基地企业核心竞争力进行综合评价。实证研究表明,评价结果与实际基本相符合,从而提供了一条对老工业基地企业核心竞争力进行定量评价的途径。     

注意力经济环境下传媒的核心竞争力

注意力经济是以注意力资源的生产和分配为基础所形成的经济关系以及商业运作模式,关于“注意力”的探讨为传媒的研究提供了一个新视角。本文认为,媒介经济也是注意力经济;注意力经济环境下传媒的核心竞争力依然是内容;丰富的高品位的内容是获得受众持久注意力的根本,是媒介可持续发展的关键。     

新形势下券商核心竞争力的战略选择

面对悄然而至的加入WTO的挑战 ,国内券商今后如何应对来自国外大券商的竞争压力 ,如何不断地壮大自身实力 ,对于券商的发展具有十分重要的现实意义。从业务创新、人才和研发实力、企业文化、资本规模与融资能力、风险控制能力等多方面讨论券商核心竞争力的培养 ,并结合券商核心竞争力矩阵 ,设计出核心竞争能力选择坐标图 ,以此来分析券商核心竞争力的战略选择与发展策略。     

论二语语用发展研究认知路向

“未来的研究需从心理学的不同角度，包括认知理论和社会文化理论考虑学习者的二语语用习得。”Kasper和Rose的这一设想，不仅为二语语用发展研究提出了新思路，也提出了挑战。建立在语用普遍性基础之上的二语语用发展研究，在继承传统语用研究成果的同时，汲取体验认知语用的研究成果，将概念能力发展和隐喻能力发展作为一种新的研究路向。这既有必要，也有可能。     

A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis

The present paper compares the ethical perceptions of Americans and Greeks using conjoint analysis. The two samples were presented with 2 scenarios manipulating three factors: gender of the transgressor, organizational status of the transgressor, and the magnitude of the transgression. For each scenario, conventional mean comparisons and conjoint analyses were performed on five ethical measurements. The matrix of means and the relative importances of the American sample were compared with that of the Greek sample. The results showed that Greeks paid more attention to the dollar amount involved and less attention on the organizational status of the transgressor than Americans did. The gender of the transgressor was the least important factor for both samples. The use of relative importance measures derived from conjoint analysis is shown to provide a new dimension in cross-cultural comparisons.     

诚信:企业核心竞争力实现的关键

企业核心竞争力就是企业与环境互动的过程中 ,是一种可持续性地支撑企业竞争优势的、独树一帜的能力。企业通过市场展现其核心竞争力 ,要赢得竞争就必须取得市场 ,而要取得市场就必须得到利益相关者的信任。企业信任的获取建立在企业诚信基础上 ,诚信是企业核心竞争力的关键     

Values and the Perceived Importance of Ethics and Social Responsibility: The U.S. versus China

This study examines the effects of nationality (U.S. vs. China) and personal values on managers’ responses to the Perceived Role of Ethics and Social Responsibility (PRESOR) scale. Evidence that China’s transition to a socialist market economy has led to widespread business corruption, led us to hypothesize that People’s Republic of China (PRC) managers would believe less strongly in the importance of ethical and socially responsible business conduct. We also hypothesized that after controlling for national differences, managers’ personal values (more specifically, self-transcendence values) would have a significant impact on PRESOR responses. The hypotheses were tested using a sample of practicing managers enrolled in part-time MBA programs in the two countries. The results indicate that nationality did not have a consistent impact on PRESOR responses. After controlling for national differences, self-transcendence values had a significant positive impact on two of the three PRESOR dimensions. Conservation values such as conformity and tradition also had a significant association with certain dimensions of the PRESOR scale. William E. Shafer is an associate professor in the Department of Accountancy at Lingnan University in Hong Kong. His primary research interests are professionalism and ethics in accounting and corporate social and environmental accountability. His publications have appeared in a variety of academic and professional journals, including Auditing: A Journal of Practice & Theory; Accounting Horizons; Accounting, Auditing & Accountability Journal; Business Ethics Quarterly; Journal of Business Ethics; Journal of Accountancy; and The CPA Journal. Kyoko Fukukawa is a lecturer in marketing at Bradford University School of Management and holds a Ph.D. from the University of Nottingham, UK. Her research interests include ethical decision-making in consumption and business practices; corporate social responsibility (CSR) of MNCs concerning their policies and strategic communication; and CSR and corporate branding. Her publications appear in the Journal of Business Ethics, Journal of Corporate Citizenship and others. Grace M. Lee is an assistant professor is the Department of Accountancy at Lingnan University in Hong Kong. Her primary research interests are corporate financial disclosure and corporate social responsibility disclosure in the Greater China Region. She has published in the Journal of International Financial Management and Accounting and the Journal of Information Systems.     

Managers’ Moral Reasoning: Evidence from Large Indian Manufacturing Organisations

Increased globalisation has also seen increased scrutiny of corporate behaviour by the communities. Clearly managers are under increased pressure from stakeholders not only to outperform their competitors, but also are expected to do so in an ethical manner. In order to act ethically an individual is expected to have a well-developed moral imagination and moral reasoning. Literature on ethical reasoning research indicates a positive relationship between higher levels of moral reasoning and ethical behaviour. This paper presents the findings of a study of the moral reasoning/moral development of managers working in large manufacturing enterprises situated in the state of Punjab in India. Kohlberg’s theory of Cognitive Moral Development forms the basis of the study. Moral Judgement Interview (MIG) developed by Weber, on the basis of Kohlberg’s theory was used for the study. Moral Reasoning Scores were calculated using Abbreviated Scoring Guide. More than half of the managers scored at post-conventional level of reasoning while assessing the moral dilemmas. The reasoning scores varied for the three dilemmas. Manjit Monga is a lecturer in the School of Management, at the Division of Business, University of South Australia. Her research interests are in the area of management and workplace ethics, organisational culture, research ethics and resource management. The aythor is a lecturer in the School of Mangement, at the Division of Business,University of South Australia. Her research interests are in the area of mangement and workplace ethics,organisational culture,research ethics and human resource mangement.     

全球供应链管理与外贸企业核心竞争力构建

随着贸易自由化及经济全球化趋势的不断加强,我国外贸企业必将受到国际竞争者的严峻挑战,因此,外贸企业必须重新审视自己的业务模式和发展战略.文章在界定全球供应链概念的基础上,探讨全球供应链管理与外贸企业核心竞争力的关系、外贸企业业务模式的动态演化路径,提出构建我国外贸企业核心竞争力的二个关键要素:服务功能链的提升、虚拟供应链的构建.     

基于动态能力理论的企业知识创新研究

本文认为,核心能力决定企业的竞争优势,它来自于具有企业特性的、异质的、路径依赖的、不易为外界获取和模仿的知识体系。但由于核心能力存在“刚性”,如果不加以克服,企业就会失去原有的竞争优势。因此,企业必须具有重构内外部组织能力及资源以适应环境变化要求的动态能力。动态能力理论强调企业知识创新的重要性,面对复杂多变的环境,企业必须不断学习和创新,克服核心能力的“刚性”问题,获得持续的竞争优势。